Arctic Sunrise are affiliate management specialists who bring a personal and professional approach to affiliate marketing.
Arctic Sunrise are affiliate management specialists who bring a personal and professional approach to affiliate marketing.
If you are a retail merchant, then for a modern affiliate programme, a product feed is almost a pre-requisite.
Depending on the number of products you sell, and how often products and/or their details change, there are a number of methods of producing a product feed.
If you have a small number of products (say less than 200) and the product details and prices do not change regularly, it may be easiest to produce the product feed manually, we can either give you instructions on how to do this, or do it for you.
If you have a larger number of products, the easiest way to produce a product feed will be to export the details from your product database (normally from your website although it may also be from a 'back-end' system). Most modern e-commerce platforms provide an option to export the data but if this is not present in your e-commerce platform, we can work with your developers to build a solution.
Whichever method you choose, it is important that the product feed is kept up to date so that it includes all of your latest products and equally importantly so that it does not include products you no longer sell or that are out of stock.
Depending on the number of products you sell, and how often products and/or their details change, there are a number of methods of producing a product feed.
If you have a small number of products (say less than 200) and the product details and prices do not change regularly, it may be easiest to produce the product feed manually, we can either give you instructions on how to do this, or do it for you.
If you have a larger number of products, the easiest way to produce a product feed will be to export the details from your product database (normally from your website although it may also be from a 'back-end' system). Most modern e-commerce platforms provide an option to export the data but if this is not present in your e-commerce platform, we can work with your developers to build a solution.
Whichever method you choose, it is important that the product feed is kept up to date so that it includes all of your latest products and equally importantly so that it does not include products you no longer sell or that are out of stock.
Affiliates need good eye-catching creative which makes the viewer want to interact with your website. If you are a retail merchant, then a product feed of all of your products will greatly increase conversions via your affiliate programme.
Affiliates require banner creative in a range of standard sizes, notably:
468x60
120x60
120x600
88x31
728x90
All dimensions are width x height in pixels. Files should either be .jpg or .gif - you can provide flash creative too, but you should always provide either .jpg or .gif alternatives.
You may if you wish also provide creative in other sizes, i.e. 300x250 but this is not a pre-requisite.
You may have designers you use already who can produce this creative for you (though you should ask them to speak to us first as there are some definites do's and don'ts for creative that affiliates will use) - or you can make use of our design service. For those of you just embarking on an affiliate programme, we have a special starter pack of banners in all of the above sizes designed for you for just £175.
We can also help you produce other kinds of creative including product widgets, page-peel ads, email creative and video creative.
It is worth remembering that you will need to regularly refresh the creative during the year - if you are a retail merchant then especially for the main buying periods of Christmas, Valentines Day and Easter.