Probably the biggest concern most merchants have when considering an affiliate programme is ensuring that their brand is protected from misrepresentation and that their details do not appear on 'undesirable' websites.
We have close contact with our active affiliates and work with them to police your brand - nonetheless, we would never claim to offer 100% brand protection, but what we will promise is to clamp down on anyone abusing your brand via your affiliate programme as soon as we become aware of it.
We have a number of techniques which we use to monitor your brand from manual verification of affiliates (we personally verify every affiliate who joins your programme) to automated processes using both software we have developed ourselves and external services such as
Brandwatcher.